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The Marico Maestro: Unveiling the Success Secrets of Harsh Mariwala

  • Writer: Tikona Capital
    Tikona Capital
  • Mar 18
  • 4 min read


In the vibrant tapestry of Indian entrepreneurship, a thread gleams with the brilliance of self-made success – the story of Harsh Mariwala. His journey, like a perfectly concocted formula, is a blend of unwavering determination, strategic vision, and a deep commitment to ethical practices. As the founder and chairman of Marico Ltd., a household name in India, Mariwala's story offers valuable lessons for aspiring business leaders and a glimpse into the philosophy behind his phenomenal achievements.

Harsh Mariwala is an Indian entrepreneur, who is the founder and Chairman of Marico, a Fortune India 500 company from Gujarat. He began his career in 1971 with Bombay Oil Industries which was controlled by his family. After working with his family business with his cousins and family from an office located in Masjid Bunder in Mumbai, he decided to create the Company Marico with the support of his Brothers in Family Business Distribution in another subsidiary In 1990, he founded Marico, a fast-moving consumer goods (FMCG) manufacturer and distributor that now has operations in 25 countries across Asia and He is also the founder of Kaya Limited, which runs a chain of skin care clinics across India and the Middle East; Ascent Foundation, a peer-learning entrepreneurial platform; Marico Innovation Foundation, that works towards nurturing innovations in India; Mariwala Health Initiative, that supports mental health causes; and Sharp Ventures, which serves as his family office. As of 2021, Mariwala has been ranked by Forbes as the 55th wealthiest Indian, with an estimated net worth of approximately $2.8 billion.

Mariwala was born in Mumbai, Maharashtra, India and was educated at Sydenham College in Mumbai. He started the consumer products business of the company in 1975 and took its two major brands, Parachute coconut oil and Saffola refined oil to the next level. Innovations such as smaller packaging and the use of plastic bottles in place of metal tins along with a focus on advertising, marketing, human resources, and distribution helped establish the two brands as market leaders in their respective categories.

Mariwala is known for his entrepreneurial drive and passion for innovation. He established the Marico Innovation Foundation in 2003 to nurture innovations in India. In 2012, he launched ASCENT Foundation - Accelerating the SCaling up of ENTerprises - a peer-learning entrepreneurial platform. He was also the founder of the Mariwala Health Initiative (MHI) in 2015, with the philanthropic aim of giving back to society.

Mariwala is also a committed vegetarian by birth and is also a fitness enthusiast. He works out at the gymnasium daily and plays golf on weekends. He is also known to be fond of playing squash, swimming, fencing and trekking.

Mariwala's path to success wasn't paved with overnight triumphs. His journey began with a single, bold decision – venturing out on his own.

"I always believed in creating something new,"

he once declared,

"something that would not only be profitable but also leave a positive impact."

This unwavering belief in his vision became the driving force behind Marico's remarkable growth.


What truly sets Mariwala apart is his philosophy, often articulated through his insightful quotes:

"Out of failure comes learning. I have undergone many failures in my journey—and each one of them has taught me something."
  • This quote underscores Mariwala's resilience and his ability to learn from setbacks. He views failures not as roadblocks, but as stepping stones on the path to success.

"Perfection is unattainable. Work on bettering and being better."
  • This statement reflects Mariwala's pragmatic approach to business. He understands that the pursuit of perfection can be paralyzing. Instead, he advocates for continuous improvement, a philosophy that has propelled Marico to consistently raise the bar.

"Passion + Perseverance + Determination = Grit. This is the recipe for success!"
  • This equation, coined by Mariwala himself, encapsulates the core values that have fueled his journey. He emphasizes the importance of combining passion with unwavering perseverance and unwavering determination – the perfect blend for achieving remarkable feats.


So, what can aspiring entrepreneurs glean from the wisdom of Harsh Mariwala? Here are a few key takeaways:

  • Embrace Calculated Risks: Don't be afraid to step outside your comfort zone and pursue your vision, even if it means venturing out on your own.

  • Learn from Failure: Every setback is an opportunity for growth. Analyze your mistakes, adapt your approach, and keep moving forward.

  • Focus on Continuous Improvement:  Striving for perfection is an admirable goal, but remember, progress over perfection is key to long-term success.

  • Fuel Your Passion with Grit: Combine your passion with unwavering perseverance and determination. This potent mix is the secret sauce for achieving your entrepreneurial dreams.

Awards and Recognitions

While awards and accolades often line the shelves of successful individuals, Harsh Mariwala's true recognition lies in the hearts of millions who rely on Marico's trusted products. Mariwala has received numerous awards for his contributions to business and society, including the 2009 Ernst & Young 'Entrepreneur of the Year Award in the Manufacturing category, the 2020 Ernst & Young World ‘Entrepreneur of the Year Award, and the 2022 AIMA LifeTime Achievement Award. He has also been recognized for his contributions to family business governance, receiving the Excellence in Family Business Governance Award at the ET Family Business Awards in 2019, do adorn his illustrious career. These recognitions serve as a testament to his exceptional leadership and the enduring legacy of Marico.


Conclusion

Harsh Mariwala's story is not just about building a successful company; it's about weaving a legacy of ethical practices, continuous learning, and a commitment to excellence. As he reflects on his journey, his message to aspiring entrepreneurs is clear: "Life is a journey, best savoured together. With love, support, and a dash of ambition, even the simplest idea can turn into a resounding success." Mariwala's journey is an inspiration for all who dare to dream big, embrace challenges with grit, and leave a lasting positive impact on the world.



Sumit Poddar

Chief Investment Officer & Smallcase Portfolio Manager

Tikona Capital

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